In the 2017 Day of the Dead event in Old Town Pasadena there were altars for a number of celebrities, as well as pets and family members who had passed away. Unlike the large altars in Grand Park in downtown Los Angeles most of the ones here were small, taking up a corner of each store and restaurant on the altar tour.
In addition to continuing that Mexican tradition, the IPIC theater gave away pumpkins to be decorated–honoring an old American tradition. Pasadena loves traditions and history.