villa moreliana neon sign Grand Central Market

Neon art goes wild at Grand Central Market in downtown Los Angeles

Frontier Whiskey Grand Central Market
This huge sign in Grand Central Market downtown is a fundraising effort for the Museum of Neon Art in Glendale.

After disembarking from my first ride in years down the tiny Angels Flight railway, I crossed the street to Grand Central Market and was blown away by a huge piece of neon art on the north wall inside.

The prominent name on the art is “Bulleit Frontier Whiskey”, but much of the additional imagery looks distinctively L.A.  And it is.

This work of neon art while sponsored by Bulleit Whiskey (a Diageo company) is actually a fund-raiser for the Museum of Neon Art in Glendale.  Designed by Brendan Donnelly, the artwork was executed by Lisa Schulte, a longtime neon-art sculptor and member of the museum’s board.

Here is how it works: Every time someone posts a photograph of this Bulleit Frontier Whisky sign on social media and tags it #FrontierWorks, the company will make a donation to the MONA for neon restoration purposes.  So please feel free to copy the photo at the top of this post and post it somewhere. Be sure to tag it!

Grand Central Market has always had neon signage–even when it wasn’t fashionable.  And the newcomers are continuing the tradition.  Here is some of what else I saw in GSM.

(Nearby: Anthony Quinn restored!)

Eggslut and Berlin Currywurst neon signs
Eggslut can, I believe, be called the new “anchor store” for Grand Central Market. It was one of the first to move into the market which has been almost empty for decades. Berlin Currywurst followed not long afterwards and the rush began. Suddenly GCM filled up with foodie shops for the young people who were moving into the old buildings in downtown Los Angeles. And new sign after new sign was made of neon.
Villa Moreliana neon sign
This big neon sign faces onto Broadway. Love the pig in a tub!
Brewed and Canned in LA
Okay. No neon here, but I love the old time coffee shop feel of the wall menus at the Golden Road bar, opposite the Bulleit sign.  Note that it has both Vegan and Non-Vegan menu choices!
Air conditioning at Grand Central Market
Huge fans are stationed on the main aisles through the market for air conditioning purposes. They didn’t need them back when GCM was semi-abandoned. The air just blew right through the empty walkways.